Data quality

When your research sample doesn’t match the target population, skewed results can sink strategic decisions. Getting insights on the wrong mix of people leads you down wayward paths, and who wants to get lost? Not me! That’s why it’s important to avoid unrepresentative samples in your research so you can […]

As someone who has been in the market research industry for decades, I’ve witnessed firsthand the dramatic evolution of data collection processes. In other words, the data collection methods in quantitative research projects have evolved a lot. And while it’s great to reach more consumers more quickly, there are also […]

Market research fieldwork has long been an integral part of understanding consumers, but how it’s conducted has changed dramatically over the years. Let’s take a look at what fieldwork is, how it used to be done, and how it’s done today. In this article, I discuss: What is market research […]

Throughout my decades of experience in the market research industry, I’ve seen firsthand what primary research benefits can bring to companies. From first-hand knowledge of consumer thoughts, it can directly impact the bottom line. And as the industry evolves so quickly, I want to discuss in this article: An overview […]

Data collection is a critical part of any research project. Subsequently, the data collected provides the foundation for analysis and conclusion. Researchers can utilize many potential data sources. All in all, this article will give an overview of sources of data collection in research. Let’s look at the options: Online […]

Corporate and agency researchers certainly have their hands full when conducting their own research – from research design to running the project, all the way to presenting those actionable insights to the team. It’s a lot. And when it comes to quality data collection, it can be worthwhile to partner […]

Data quality in research. Many are talking about it. “Yes, we need data quality in research.” That’s easy to say but harder to implement in practice. “Consider the additional time and effort required for data cleaning,” said Karine Pepin, consumer insights executive and self-proclaimed data fairy. “Opt for a higher […]