Monthly Archives: February 2024

1 post

When your research sample doesn’t match the target population, skewed results can sink strategic decisions. Getting insights on the wrong mix of people leads you down wayward paths, and who wants to get lost? Not me! That’s why it’s important to avoid unrepresentative samples in your research so you can […]

Data quality

How to avoid an unrepresentative sample in your research

by Peter Eisenberg

Published February 23, 2024

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