Corporate and agency researchers certainly have their hands full when conducting their own research – from research design to running the project, all the way to presenting those actionable insights to the team. It’s a lot. And when it comes to quality data collection, it can be worthwhile to partner […]
Daily Archives: September 7, 2023
2 posts
Data quality in research. Many are talking about it. “Yes, we need data quality in research.” That’s easy to say but harder to implement in practice. “Consider the additional time and effort required for data cleaning,” said Karine Pepin, consumer insights executive and self-proclaimed data fairy. “Opt for a higher […]